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Werbung
234
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209
Advertising effects
114
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Journal of advertising research
Journal of business research : JBR
739
Discussion paper series / IZA
474
NBER working paper series
306
Journal of retailing and consumer services
301
Working paper / National Bureau of Economic Research, Inc.
282
International journal of hospitality management
260
IZA Discussion Paper
255
NBER Working Paper
251
Journal of business ethics : JOBE
239
International journal of advertising : the review of marketing communications
227
International journal of advertising : the quarterly review of marketing communications
204
SpringerLink / Bücher
204
Psychology & marketing
200
Journal of advertising : official publication of the American Academy of Advertising
190
Journal of marketing communications
190
Journal of consumer research : JCR ; an interdisciplinary bimonthly
180
CESifo working papers
178
Journal of advertising
177
Journal of economic behavior & organization : JEBO
176
Tourism management : research, policies, practice
174
European Journal of Marketing
170
IZA Discussion Papers
169
Journal of marketing research : JMR
164
Journal of Consumer Marketing
159
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
138
European journal of marketing : EJM
137
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
137
Discussion paper / Centre for Economic Policy Research
134
Journal of behavioral decision making
134
Journal of economic psychology : research in economic psychology and behavioral economics
133
Journal of vocational behavior
131
Journal of promotion management : JPM
119
Academy of Management journal : AMJ
116
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
112
Journal of cultural economics
107
Marketing letters : a journal of research in marketing
107
Working paper
107
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ECONIS (ZBW)
261
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1
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10
of
261
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date (oldest first)
1
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
2
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
3
Visual processing and need for
cognition
can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
4
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent
perception
and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
5
Advertising
eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
6
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
7
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
8
The power of cultural factors in Spanish-language
advertising
: ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
9
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
10
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
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