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Advertising effects
274
Werbewirkung
274
Consumer behaviour
171
Konsumentenverhalten
171
Advertising
133
Werbung
133
USA
80
United States
80
Internet marketing
78
Online-Marketing
78
Fernsehwerbung
45
Television advertising
45
Brand management
33
Markenführung
33
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33
Social web
33
Brand image
26
Markenimage
26
Marketing management
23
Marketingmanagement
23
Emotion
22
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Markenartikel
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Psychology of advertising
20
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Virales Marketing
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Communication
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Messung
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11
Großbritannien
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Sammelwerk
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English
399
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Kennedy, Rachel
10
Romaniuk, Jenni
9
Ford, John B.
8
Bellman, Steven
7
Fulgoni, Gian M.
7
Varan, Duane
7
Dahlén, Micael
6
Sharp, Byron
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Jensen, Jonathan A.
4
Keller, Ed
4
Lipsman, Andrew
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Sands, Sean
4
Carlson, Les
3
Chang, Chun-Tuan
3
Cohen, Justin
3
Droulers, Olivier
3
Fay, Brad
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Merchant, Altaf
3
Milfeld, Tyler
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
Prendergast, Gerard P.
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Stafford, Marla Royne
3
Stipp, Horst
3
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Journal of advertising research
Journal of business research : JBR
2,087
Journal of retailing and consumer services
1,952
International journal of hospitality management
804
International journal of consumer studies
774
Psychology & marketing
767
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
590
Journal of sports economics
577
Working paper / National Bureau of Economic Research, Inc.
483
SpringerLink / Bücher
482
NBER Working Paper
431
European Journal of Marketing
411
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
399
European journal of marketing : EJM
395
Journal of marketing research : JMR
379
Applied economics
368
Journal of Consumer Marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
367
Journal of marketing communications
366
The journal of brand management : an international journal
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of economic psychology : research in economic psychology and behavioral economics
344
Tourism management : research, policies, practice
339
Journal of marketing management : MM
334
Journal of international consumer marketing
333
Journal of travel and tourism marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of sport management : the official journal of the North American Society of Sport Management
328
Journal of retailing
327
Marketing letters : a journal of research in marketing
316
Journal of marketing
313
European Sport management quarterly : ESMQ
309
Journal of the Academy of Marketing Science
307
Cogent business & management
301
Journal of advertising : official publication of the American Academy of Advertising
298
International journal of retail & distribution management
297
Journal of fashion marketing and management
297
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ECONIS (ZBW)
399
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1
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
2
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
3
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
4
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
5
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
6
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
7
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
8
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
9
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
10
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
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