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~isPartOf:"Journal of advertising research"
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Journal of advertising research
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
17
Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
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Global business perspectives series
7
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Marketing research : a magazine of management and applications
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Review of marketing research
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European journal of marketing : EJM
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Journal of Consumer Marketing
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Does marketing need reform? : fresh perspectives on the future
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Handbook of relationship marketing
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International Marketing Review
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management Science
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California management review
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Operations research, Management science : OR MS ; the international literature digest
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Strategic change : SC ; briefings in entrepreneurial finance
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The journal of business & industrial marketing
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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Behavioral models for market analysis : foundations for marketing action
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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2
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
3
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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4
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
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5
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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6
How adults learn brand preference
Sheth, Jagdish N.
- In:
Journal of advertising research
8
(
1968
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
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7
Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246
Persistent link: https://www.econbiz.de/10008273031
Saved in:
8
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
Saved in:
9
WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
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