//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer responses to parodic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
263
Werbewirkung
263
Werbung
228
Advertising
204
Consumer behaviour
160
Konsumentenverhalten
160
Internet marketing
111
Online-Marketing
111
USA
93
United States
93
Fernsehwerbung
47
Television advertising
47
Brand management
43
Markenführung
43
Social Web
38
Social web
38
Brand image
28
Markenimage
28
Markenartikel
27
Brand
26
Marketing management
26
Marketingmanagement
26
Target group
25
Zielgruppe
25
Emotion
23
Viral marketing
23
Virales Marketing
23
Psychology of advertising
20
Werbepsychologie
20
Advertising planning
18
Werbeplanung
18
Kommunikation
15
Communication
14
Creativity
13
Kreativität
13
Measurement
13
Media usage
13
Mediennutzung
13
Messung
13
Neuroscience
12
more ...
less ...
Online availability
All
Undetermined
221
Type of publication
All
Article
510
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
490
Aufsatz in Zeitschrift
490
Collection of articles of several authors
5
Sammelwerk
5
Case study
3
Fallstudie
3
Aufsatzsammlung
1
more ...
less ...
Language
All
English
491
Undetermined
25
Author
All
Ford, John B.
13
Kennedy, Rachel
12
Fulgoni, Gian M.
10
Sharp, Byron
10
Dahlén, Micael
9
Romaniuk, Jenni
9
Campbell, Colin L.
8
Bellman, Steven
7
Koslow, Scott
7
Varan, Duane
7
Pitt, Leyland F.
6
Beal, Virginia
5
LaTour, Michael S.
5
Lipsman, Andrew
5
Precourt, Geoffrey
5
Rosengren, Sara
5
Berthon, Pierre R.
4
Fay, Brad
4
Fulgoni, Gian
4
Keller, Ed
4
Nenycz-Thiel, Magda
4
Plummer, Joseph T.
4
Stafford, Marla Royne
4
Stipp, Horst
4
Wind, Yoram
4
Beard, Fred K.
3
Carlson, Les
3
Chang, Chun-Tuan
3
Goodrich, Kendall
3
Hartnett, Nicole
3
Kerr, Gayle
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Liljedal, Karina T.
3
Merchant, Altaf
3
Nelson-Field, Karen
3
Pounders, Kathrynn
3
Reid, Leonard N.
3
Riebe, Erica
3
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
2,203
Journal of retailing and consumer services
1,993
International journal of hospitality management
774
International journal of consumer studies
773
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
569
SpringerLink / Bücher
505
Working paper / National Bureau of Economic Research, Inc.
481
Management science : journal of the Institute for Operations Research and the Management Sciences
435
European journal of marketing : EJM
430
NBER Working Paper
428
Journal of marketing research : JMR
416
Asia Pacific journal of marketing and logistics
408
Journal of marketing communications
406
The journal of product & brand management
406
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
367
The journal of brand management : an international journal
361
Journal of marketing
356
Tourism management : research, policies, practice
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing management : MM
353
Journal of travel and tourism marketing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Journal of advertising : official publication of the American Academy of Advertising
338
Journal of international consumer marketing
334
Marketing letters : a journal of research in marketing
332
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
321
Cogent business & management
320
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
311
Journal of fashion marketing and management
301
Journal of consumer behaviour : an international research review
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Journal of business ethics : JOBE
295
The journal of consumer marketing
295
International journal of contemporary hospitality management
288
more ...
less ...
Source
All
ECONIS (ZBW)
516
Showing
1
-
10
of
516
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of media context on
advertising
memory : a meta-analysis of
advertising
effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
2
Attribution modeling in digital
advertising
: an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
3
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
6
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
7
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
8
Are you using the right mobile
advertising
metrics? : how relevant mobile measures change the cross-platform
advertising
equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
9
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->