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Advertising effects
273
Werbewirkung
273
Advertising
101
Werbung
101
USA
78
United States
78
Fernsehwerbung
74
Television advertising
74
Consumer behaviour
68
Konsumentenverhalten
68
Internet marketing
64
Online-Marketing
64
Brand management
29
Markenführung
29
Emotion
22
Target group
21
Zielgruppe
21
Social Web
20
Social web
20
Brand image
19
Markenimage
19
Psychology of advertising
19
Werbepsychologie
19
Marketing management
17
Marketingmanagement
17
Advertising planning
16
Werbeplanung
16
Media usage
13
Mediennutzung
13
Measurement
12
Messung
12
Communication
10
Fernsehprogramm
10
Großbritannien
10
Kommunikation
10
Television programme
10
United Kingdom
10
Viral marketing
10
Virales Marketing
10
Australia
9
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5
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Aufsatz in Zeitschrift
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Collection of articles of several authors
4
Sammelwerk
4
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English
315
Author
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Romaniuk, Jenni
9
Bellman, Steven
8
Kennedy, Rachel
8
Varan, Duane
8
Fulgoni, Gian M.
7
Lipsman, Andrew
6
Sharp, Byron
5
Ford, John B.
4
Nenycz-Thiel, Magda
4
Precourt, Geoffrey
4
Stipp, Horst
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Droulers, Olivier
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Pitt, Leyland F.
3
Plummer, Joseph T.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Taylor, Jennifer
3
Zigmond, Dan
3
Appiah, Osei
2
Assael, Henry
2
Bakir, Aysen
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Betts, Kevin R.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Cohen, Justin
2
DeLorme, Denise E.
2
Dix, Stephen Richard
2
Dorai-Raj, Sundar
2
Eastin, Matthew S.
2
Edelman, Benjamin
2
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
243
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
204
Journal of marketing communications
202
Psychology & marketing
165
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
84
Journal of economic psychology : research in economic psychology and behavioral economics
80
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
73
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Marketing : ZFP ; journal of research and management
57
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
42
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Marketing intelligence & planning
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
38
Journal of the Academy of Marketing Science
36
NBER working paper series
36
Journal of global marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
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ECONIS (ZBW)
315
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315
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
5
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
6
Empirical evidence of TV advertising effectiveness
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 220-226
Persistent link: https://www.econbiz.de/10003860578
Saved in:
7
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
8
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
9
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
10
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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