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Television advertising
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Journal of advertising research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Harvard-Business-Manager : das Wissen der Besten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs
Kent, Bob
;
Mosley, Buffy N.
;
Schweidel, David A.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012007145
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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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