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Consumer behaviour
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Journal of advertising research
Journal of business research : JBR
2,450
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European Journal of Marketing
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International journal of hospitality management
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International journal of consumer studies
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Asia Pacific journal of marketing and logistics
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Marketing Intelligence & Planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Journal of marketing communications
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Technological forecasting & social change : an international journal
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338
Journal of international consumer marketing
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Cogent business & management
326
Springer eBook Collection
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Journal of fashion marketing and management
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
318
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318
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1
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
2
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
3
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
4
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
5
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
7
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
8
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
9
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Saved in:
10
The influence of parental and communication style on consumer socialization : a meta-analysis informs
marketing
strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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