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What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp; Campbell, Colin L.; Sands, Sean - In: Journal of advertising research 62 (2022) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
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A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser; Stocchi, Lara; Narsey, Shreya - In: Journal of advertising research 63 (2023) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
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Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia; Martin, Annabel; Toti, Jean-François - In: Journal of advertising research 62 (2022) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
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Are virtual influencers more effective in real-world advertisement settings? : the impact of product type and social cues on consumers' perceptions and behaviors
Ham, Jeongmin; Li, Sitan; Shah, Pratik; Eastin, Matthew S. - In: Journal of advertising research 64 (2024) 3, pp. 353-371
Persistent link: https://www.econbiz.de/10015071682
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What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Araujo, Theo; Neijens, Peter; Vliegenhart, Rens - In: Journal of advertising research 55 (2015) 3, pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
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Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 55 (2015) 1, pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze; Wojnicki, Andrea C. - In: Journal of advertising research 54 (2014) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10010354582