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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close - In: Journal of advertising research 56 (2016) 4, pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
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A status report on podcast advertising
Haygood, Daniel M. - In: Journal of advertising research 47 (2007) 4, pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria; Mangió, Federico; Di Domenico, … - In: Journal of advertising research 63 (2023) 4, pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian; Muzellec, Laurent; Nolan, Eoghan - In: Journal of advertising research 54 (2014) 2, pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Are virtual influencers more effective in real-world advertisement settings? : the impact of product type and social cues on consumers' perceptions and behaviors
Ham, Jeongmin; Li, Sitan; Shah, Pratik; Eastin, Matthew S. - In: Journal of advertising research 64 (2024) 3, pp. 353-371
Persistent link: https://www.econbiz.de/10015071682