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How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne - In: Journal of advertising research 64 (2024) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne - In: Journal of advertising research 63 (2023) 3, pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
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Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne - In: Journal of advertising research 58 (2018) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The evolution of services advertising in a services-driven national economy : an analysis of progress and missed opportunities
Stafford, Marla Royne; Reilly, Tim; Grove, Stephen J.; … - In: Journal of advertising research 51 (2011), pp. 136-152
Persistent link: https://www.econbiz.de/10009126990
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.; Stafford, Marla Royne; Andéhn, … - In: Journal of advertising research 60 (2020) 3, pp. 290-304
Persistent link: https://www.econbiz.de/10012301362