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Impact of age on brand awarene...
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Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Werbung
143
Advertising
142
USA
86
United States
86
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9
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Bellman, Steven
7
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Varan, Duane
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5
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5
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5
Nenycz-Thiel, Magda
5
Precourt, Geoffrey
5
Beal, Virginia
4
Berthon, Pierre R.
4
Fay, Brad
4
Keller, Ed
4
Pitt, Leyland F.
4
Rosengren, Sara
4
Scheinbaum, Angeline Close
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Carlson, Les
3
Chang, Chun-Tuan
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Christodoulides, George
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Goodrich, Kendall
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Kohli, Chiranjeev
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Journal of advertising research
Journal of business research : JBR
2,400
Journal of retailing and consumer services
2,004
NBER working paper series
965
International journal of hospitality management
832
Working paper / National Bureau of Economic Research, Inc.
813
International journal of consumer studies
789
Psychology & marketing
779
NBER Working Paper
737
The journal of brand management : an international journal
704
SpringerLink / Bücher
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
629
Discussion paper series / IZA
594
The journal of product & brand management
507
Journal of marketing research : JMR
464
European journal of marketing : EJM
459
European Journal of Marketing
450
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
422
Management science : journal of the Institute for Operations Research and the Management Sciences
418
Journal of travel and tourism marketing
409
Journal of Consumer Marketing
404
Journal of marketing management : MM
394
Journal of marketing communications
391
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
375
Journal of marketing
369
Journal of Product & Brand Management
361
Journal of retailing
359
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of international consumer marketing
344
Journal of the Academy of Marketing Science
344
IZA Discussion Paper
342
Marketing letters : a journal of research in marketing
337
Marketing intelligence & planning
335
Technological forecasting & social change : an international journal
331
Journal of business ethics : JOBE
327
Cogent business & management
326
Journal of fashion marketing and management
324
Journal of consumer behaviour : an international research review
315
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ECONIS (ZBW)
455
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455
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1
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
3
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
7
Brand
worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
8
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
9
Purpose advertising and the credibility gap : how consumers respond to established versus emergent
brand
activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
10
Lifting the productivity of TV advertising : nothing matters more than the
brand
; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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