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Journal of advertising research
Journal of marketing communications
22
European Journal of Marketing
18
Marketing Intelligence & Planning
15
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European journal of marketing : EJM
12
Journal of business research : JBR
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Qualitative Market Research: An International Journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Qualitative market research : an international journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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EuroMed Journal of Business
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Journal of Business Strategy
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The future of marketing : critical 21st century perspectives
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Market Research Society : JMRS
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The journal of consumer marketing
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
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European Journal of Marketing Ser.
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European journal of marketing
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Facets of corporate identity, communication, and reputation
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Handbook of corporate communication and public relations : pure and applied
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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2
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
3
The Emergence of IMC: A Theoretical Perspective
Kitchen, Philip J.
;
Brignell, Joanne
;
Li, Tao
;
Jones, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10006504448
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4
A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...
Schultz, Don E.
;
Kitchen, Philip J.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
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5
SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10006519581
Saved in:
6
Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don
;
Kitchen, Philip J.
- In:
Journal of advertising research
37
(
1997
)
5
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006525015
Saved in:
7
Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
Saved in:
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