//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Specific features and problems...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
65
Markenführung
65
Marketing management
44
Marketingmanagement
44
Advertising
41
Werbung
41
Brand
39
Markenartikel
39
Advertising effects
37
Werbewirkung
37
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
23
Internet marketing
22
Online-Marketing
22
USA
22
United States
22
Social Web
15
Social web
15
Brand image
13
Markenimage
13
Fernsehwerbung
9
Television advertising
9
Sponsoring
8
Sponsorship
8
Advertising planning
7
Communication
7
Kommunikation
7
Werbeplanung
7
Großbritannien
5
United Kingdom
5
Viral marketing
5
Virales Marketing
5
Website
5
Advertising media
4
Market research
4
Marktforschung
4
Psychology of advertising
4
Target group
4
Werbepsychologie
4
more ...
less ...
Online availability
All
Undetermined
74
Type of publication
All
Article
147
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
149
Aufsatz in Zeitschrift
149
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
149
Author
All
Chang, Chun-Tuan
4
Ford, John B.
4
Kennedy, Rachel
4
Romaniuk, Jenni
4
Fulgoni, Gian M.
3
Jensen, Jonathan A.
3
Koslow, Scott
3
Milfeld, Tyler
3
Rappaport, Stephen D.
3
Beal, Virginia
2
Blankson, Charles
2
Christodoulides, George
2
Dahlén, Micael
2
Hartnett, Nicole
2
Kalafatis, Stavros P.
2
Keller, Kevin Lane
2
Lee, Yu-Kang
2
Lipsman, Andrew
2
Pettit, Raymond
2
Phua, Peilin
2
Pittman, Matthew
2
Precourt, Geoffrey
2
Rubinson, Joel
2
Scarpi, Daniele
2
Schultz, Don E.
2
Sharp, Byron
2
Singh, Jaywant
2
Spotts, Harlan E.
2
Srinivasan, Shuba
2
Stewart, David W.
2
Trinh, Giang
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
Youn, Kibum
2
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Agrebi, Meriem
1
Akaka, Melissa Archpru
1
Akaoui, Joe
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
1,040
SpringerLink / Bücher
937
European Journal of Marketing
764
The journal of brand management : an international journal
631
Industrial marketing management : the international journal for industrial and high-tech firms
407
The journal of product & brand management
405
Marketing Intelligence & Planning
397
Journal of retailing and consumer services
385
Regional studies
367
Springer eBook Collection
310
European journal of marketing : EJM
303
Journal of strategic marketing
300
Europäische Hochschulschriften / 5
299
Strategic Direction
284
Journal of Consumer Marketing
283
Journal of marketing management : MM
269
Journal of Product & Brand Management
258
Journal of the Academy of Marketing Science
233
Journal of marketing
232
Regional studies : official journal of the Regional Studies Association
229
Marketing intelligence & planning
228
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
223
Journal of Food Distribution Research
208
Journal of marketing communications
202
Psychology & marketing
194
European research studies
181
Springer eBook Collection / Business and Economics
169
Gabler Edition Wissenschaft
168
Raumforschung und Raumordnung
168
Asia Pacific journal of marketing and logistics
163
NBER working paper series
160
International Marketing Review
157
The journal of business & industrial marketing
156
Informationen zur Raumentwicklung : IzR
152
Working paper / National Bureau of Economic Research, Inc.
150
International Journal of Bank Marketing
149
MPRA Paper
149
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Management Science
146
more ...
less ...
Source
All
ECONIS (ZBW)
149
Showing
1
-
10
of
149
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Message framing strategy for
brand
communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
2
Unleashing the power of word of mouth : creating
brand
advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
3
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
4
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
5
Editorial:
Marketing
in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
6
Measuring Facebook's impact on
marketing
: the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
7
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
8
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
9
Creating new
brand
names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
10
How does
brand
marketing
work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->