//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The efficacy of green package...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
64
Markenführung
64
Markenartikel
55
Brand
38
Werbung
31
Advertising
30
Consumer behaviour
28
Konsumentenverhalten
28
Advertising effects
26
Werbewirkung
26
Internet marketing
16
Online-Marketing
16
Brand image
13
Markenimage
13
USA
12
United States
12
Social Web
9
Social web
9
Vereinigte Staaten
9
Fernsehwerbung
8
Television advertising
8
Marktforschung
7
Marketing
4
Marketing management
4
Marketingmanagement
4
Advertising planning
3
Ausgaben
3
China
3
Communication
3
Consumer goods industry
3
Expenditure
3
Green marketing
3
Kommunikation
3
Konsumgüterindustrie
3
Sponsoring
3
Sponsorship
3
Viral marketing
3
Virales Marketing
3
Website
3
Werbeplanung
3
more ...
less ...
Online availability
All
Undetermined
49
Type of publication
All
Article
109
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Case study
1
Fallstudie
1
Language
All
English
92
Undetermined
17
Author
All
Kennedy, Rachel
4
Romaniuk, Jenni
4
Milfeld, Tyler
3
Rappaport, Stephen D.
3
Beal, Virginia
2
Dahlén, Micael
2
Day, George S.
2
Ford, John B.
2
Fulgoni, Gian M.
2
Hartnett, Nicole
2
Keller, Kevin Lane
2
Lipsman, Andrew
2
Pettit, Raymond
2
Phua, Peilin
2
Pittman, Matthew
2
Scarpi, Daniele
2
Sharp, Byron
2
Singh, Jaywant
2
Trinh, Giang
2
Youn, Kibum
2
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Achenbaum, Alvin A.
1
Agrebi, Meriem
1
Akaoui, Joe
1
Al-Shuaili, Ahmed Hamed
1
Anderson, Evan E.
1
Aristoff, Mandy
1
Assael, Henry
1
Bakopoulos, Vassilis
1
Bao, Yeqing
1
Baron, Shawn D.
1
Baronello, John
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bellman, Steve
1
Benson, Purnell H.
1
Berg, Hanna
1
Berthon, Jean-Paul
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
660
The journal of brand management : an international journal
608
The journal of product & brand management
394
SpringerLink / Bücher
352
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
International journal of hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
114
Asia Pacific journal of marketing and logistics
113
Journal of marketing communications
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing research : JMR
112
Journal of marketing
111
Marketing intelligence & planning
111
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Research
79
Business strategy and the environment
76
International journal of consumer studies
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing : ZFP ; journal of research and management
69
The journal of consumer marketing
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Tourism management : research, policies, practice
67
International marketing review
65
more ...
less ...
Source
All
ECONIS (ZBW)
109
Showing
1
-
10
of
109
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How green should you be : can environmental associations enhance
brand
performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
2
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
3
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
4
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
5
Brand
worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
6
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
7
Creating new
brand
names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
8
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
9
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->