//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modelling the impact of social...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
119
Online-Marketing
119
Advertising effects
70
Werbewirkung
70
Social Web
58
Social web
58
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
34
Werbung
34
USA
32
United States
32
Viral marketing
20
Virales Marketing
20
Brand management
17
Markenführung
17
Fernsehwerbung
10
Marketing management
10
Marketingmanagement
10
Television advertising
10
Brand image
9
Markenimage
9
Communication
8
Kommunikation
8
Media usage
8
Mediennutzung
8
Target group
8
Zielgruppe
8
Online retailing
7
Online-Handel
7
Virtual reality
6
Virtuelle Realität
6
Advertising planning
5
Beziehungsmarketing
5
Brand
5
Influencer
5
Markenartikel
5
Market research
5
Marktforschung
5
Relationship marketing
5
more ...
less ...
Online availability
All
Undetermined
68
Type of publication
All
Article
155
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
156
Aufsatz in Zeitschrift
156
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
156
Author
All
Fulgoni, Gian M.
7
Lipsman, Andrew
5
Fulgoni, Gian
4
Cohen, Justin
3
Nelson-Field, Karen
3
Sharp, Byron
3
Appiah, Osei
2
Bellman, Steven
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Christodoulides, George
2
Edelman, Benjamin
2
Ford, John B.
2
Goodrich, Kendall
2
Koehler, Jim
2
LaPointe, Pat
2
Milfeld, Tyler
2
Neijens, Peter
2
Pittman, Matthew
2
Precourt, Geoffrey
2
Riebe, Erica
2
Sands, Sean
2
Singh, Nitish
2
Stocchi, Lara
2
Strutton, David
2
Vollman, Andrea
2
Wiesenfeld, David
2
Youn, Kibum
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Abt, Marina
1
Advincula, Dorothy
1
Agrebi, Meriem
1
AlRabiah, Sara
1
Anderl, Eva
1
Angell, Robert J.
1
Araujo, Theo
1
Austin, Manila S.
1
Azemi, Yllka
1
more ...
less ...
Published in...
All
Journal of advertising research
Tourism management : research, policies, practice
1,582
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
942
Tourism economics : the business and finance of tourism and recreation
942
Journal of business research : JBR
708
Journal of travel and tourism marketing
697
Tourism management perspectives : TMP
659
Tourism analysis : an interdisciplinary tourism & hospitality journal
489
SpringerLink / Bücher
414
Journal of retailing and consumer services
361
Tourism planning & development
339
Technological forecasting & social change : an international journal
315
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
276
International journal of hospitality management
265
Annals of tourism research : ATR ; a social sciences journal
259
International Journal of Contemporary Hospitality Management
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
256
Springer eBook Collection
254
International journal of internet marketing and advertising : IJIMA
253
International journal of contemporary hospitality management
238
Worldwide Hospitality and Tourism Themes
228
Journal of hospitality marketing & management
207
Applied economics
204
Journal of vacation marketing : an international journal
202
Information systems research : ISR
196
European research studies
180
Tourism review
179
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
MPRA Paper
175
Discussion paper series / IZA
172
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
172
Working paper
171
Journal of destination marketing & management
168
Journal of hospitality and tourism insights
167
Policy research working paper : WPS
163
NBER working paper series
162
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
160
IZA Discussion Paper
156
Journal of management information systems : JMIS
150
International journal of advertising : the review of marketing communications
147
more ...
less ...
Source
All
ECONIS (ZBW)
156
Showing
1
-
10
of
156
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
4
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
5
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
6
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
7
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
8
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
9
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
10
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->