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Internet marketing
114
Online-Marketing
114
Advertising effects
58
Werbewirkung
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Consumer behaviour
32
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Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
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Nelson-Field, Karen
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Sharp, Byron
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Appiah, Osei
2
Bellman, Steven
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Brettel, Malte
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Campbell, Colin
2
Christodoulides, George
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Singh, Nitish
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Abedi, Farzad
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Agrebi, Meriem
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Journal of advertising research
Journal of business research : JBR
495
Journal of retailing and consumer services
296
International journal of internet marketing and advertising : IJIMA
211
SpringerLink / Bücher
191
Industrial marketing management : the international journal for industrial and high-tech firms
184
Journal of economic behavior & organization : JEBO
158
International journal of hospitality management
149
Discussion paper series / IZA
145
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
139
Management science : journal of the Institute for Operations Research and the Management Sciences
139
CESifo working papers
138
Journal of marketing communications
126
International journal of advertising : the review of marketing communications
121
Technological forecasting & social change : an international journal
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
NBER working paper series
108
Springer eBook Collection
108
Journal of business ethics : JOBE
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Tourism management : research, policies, practice
105
Working paper / National Bureau of Economic Research, Inc.
104
Journal of internet commerce
103
Cogent business & management
102
International journal of electronic marketing and retailing : IJEMR
100
Information systems research : ISR
98
Discussion paper / Centre for Economic Policy Research
95
Electronic commerce research
93
Working paper
89
Psychology & marketing
86
IZA Discussion Paper
82
Journal of promotion management : innovations in planning and applied research
82
NBER Working Paper
82
Journal of management information systems : JMIS
80
Journal of economic psychology : research in economic psychology and behavioral economics
77
The journal of product & brand management
75
Journal of travel and tourism marketing
73
Business horizons
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
71
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ECONIS (ZBW)
118
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1
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
2
Online privacy trustmarks : enhancing the perceived ethics of digital advertising
Stanaland, Andrea J. S.
;
Lwin, May O.
;
Miyazaki, Anthony D.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 511-523
Persistent link: https://www.econbiz.de/10009383689
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
4
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
5
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
6
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
7
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
8
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
9
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
10
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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