//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Paying attention to social med...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
119
Online-Marketing
119
Advertising effects
93
Werbewirkung
93
Social Web
58
Social web
58
Consumer behaviour
53
Konsumentenverhalten
53
USA
40
United States
40
Advertising
37
Werbung
37
Emotion
25
Viral marketing
21
Virales Marketing
21
Brand management
19
Markenführung
19
Fernsehwerbung
16
Television advertising
16
Communication
15
Kommunikation
15
Brand image
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Media usage
9
Mediennutzung
9
Neuroscience
8
Neurowissenschaften
8
Social network
8
Soziales Netzwerk
8
Target group
8
Zielgruppe
8
Advertising planning
7
Online retailing
7
Online-Handel
7
Werbeplanung
7
Virtual reality
6
Virtuelle Realität
6
Brand
5
more ...
less ...
Online availability
All
Undetermined
78
Type of publication
All
Article
183
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
185
Aufsatz in Zeitschrift
185
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
185
Author
All
Fulgoni, Gian M.
7
Lipsman, Andrew
5
Fulgoni, Gian
4
Bellman, Steven
3
Cohen, Justin
3
Ford, John B.
3
Nelson-Field, Karen
3
Plummer, Joseph T.
3
Sharp, Byron
3
Appiah, Osei
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Christodoulides, George
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Kennedy, Rachel
2
Koehler, Jim
2
LaPointe, Pat
2
Larguinat, Laurent
2
Levine, Brian
2
Milfeld, Tyler
2
Neijens, Peter
2
Pittman, Matthew
2
Precourt, Geoffrey
2
Reid, Leonard N.
2
Riebe, Erica
2
Romaniuk, Jenni
2
Sands, Sean
2
Singh, Nitish
2
Stocchi, Lara
2
Strutton, David
2
Varan, Duane
2
Vollman, Andrea
2
Wiesenfeld, David
2
Youn, Kibum
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Abt, Marina
1
Advincula, Dorothy
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
992
NBER working paper series
659
Working paper / National Bureau of Economic Research, Inc.
519
SpringerLink / Bücher
501
Discussion paper series / IZA
469
Finance research letters
466
Journal of retailing and consumer services
464
NBER Working Paper
443
Technological forecasting & social change : an international journal
381
Management science : journal of the Institute for Operations Research and the Management Sciences
365
Journal of economic behavior & organization : JEBO
364
International journal of hospitality management
348
Discussion paper / Centre for Economic Policy Research
339
Journal of banking & finance
315
CESifo working papers
285
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
284
Tourism management : research, policies, practice
282
International review of financial analysis
278
Pacific-Basin finance journal
264
International journal of internet marketing and advertising : IJIMA
263
Journal of business ethics : JOBE
259
Discussion papers / CEPR
246
Industrial marketing management : the international journal for industrial and high-tech firms
245
Journal of financial economics
240
Information systems research : ISR
228
Working paper
218
Psychology & marketing
215
Springer eBook Collection
215
IZA Discussion Paper
213
The review of financial studies
202
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
201
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
199
International review of economics & finance : IREF
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
184
Applied economics
180
Journal of management information systems : JMIS
177
Economics letters
176
IZA Discussion Papers
171
Research in international business and finance
170
more ...
less ...
Source
All
ECONIS (ZBW)
185
Showing
1
-
10
of
185
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
2
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
3
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
4
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
5
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
6
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
7
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
8
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
9
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->