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The Blakemore strawberry
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Advertising effects
274
Werbewirkung
274
Advertising
99
Werbung
99
USA
69
United States
69
Consumer behaviour
62
Internet marketing
62
Konsumentenverhalten
62
Online-Marketing
62
Fernsehwerbung
37
Television advertising
37
Brand management
24
Markenführung
24
Emotion
20
Psychology of advertising
20
Target group
20
Werbepsychologie
20
Zielgruppe
20
Brand image
19
Markenimage
19
Social Web
18
Social web
18
Marketing management
17
Marketingmanagement
17
Advertising planning
16
Werbeplanung
16
Measurement
12
Messung
12
Communication
10
Kommunikation
10
Viral marketing
10
Virales Marketing
10
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
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Undetermined
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Article
273
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5
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Article in journal
277
Aufsatz in Zeitschrift
277
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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Language
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English
278
Author
All
Romaniuk, Jenni
8
Kennedy, Rachel
7
Bellman, Steven
6
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Droulers, Olivier
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Plummer, Joseph T.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Cohen, Justin
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Edelman, Benjamin
2
Fay, Brad
2
Fulgoni, Gian
2
Goodrich, Kendall
2
Hanssens, Dominique M.
2
Havlena, William
2
Hu, Ye
2
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Published in...
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
234
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
204
Journal of marketing communications
198
NBER working paper series
189
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
157
Journal of promotion management : JPM
117
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
94
Journal of retailing and consumer services
92
IZA Discussion Papers
86
Journal of economic psychology : research in economic psychology and behavioral economics
84
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
61
Health marketing quarterly
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
World Bank E-Library Archive
57
IZA Discussion Paper
56
Marketing : ZFP ; journal of research and management
56
Health economics
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Asia Pacific journal of marketing and logistics
38
International journal of hospitality management
38
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ECONIS (ZBW)
278
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1
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278
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1
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
3
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
4
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
5
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
6
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
7
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
8
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
9
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
10
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
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