Narrow search
Showing 1 - 4 of 4
Cover Image
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill; Anesbury, Zachary; Moshakis, Sophia; … - In: Journal of advertising research 58 (2018) 4, pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Cover Image
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Cover Image
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
Cover Image
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser; Stocchi, Lara; Narsey, Shreya - In: Journal of advertising research 63 (2023) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10014317765