Narrow search
Showing 1 - 10 of 13
Cover Image
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter; Seixas, Shaun A. S.; Nield, Geoffrey E.; … - In: Journal of advertising research 54 (2014) 1, pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Cover Image
The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall - In: Journal of advertising research 54 (2014) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010354593
Cover Image
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall - In: Journal of advertising research 53 (2013) 4, pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Cover Image
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel; Northover, Haydn - In: Journal of advertising research 56 (2016) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Cover Image
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng; Morris, Jon D. - In: Journal of advertising research 56 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Cover Image
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Cover Image
The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst - In: Journal of advertising research 55 (2015) 2, pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
Cover Image
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž; Batagelj, Zenel; Omeragić, Ismir; … - In: Journal of advertising research 61 (2021) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Cover Image
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Cover Image
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127