//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Quantitative Assessment of M...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
130
Werbung
130
USA
90
United States
90
Fernsehwerbung
75
Internet marketing
75
Online-Marketing
75
Television advertising
75
Brand management
37
Markenführung
37
Social Web
32
Social web
32
Brand image
25
Markenimage
25
Target group
24
Zielgruppe
24
Emotion
23
Brand
20
Markenartikel
20
Psychology of advertising
20
Werbepsychologie
20
Marketing management
18
Marketingmanagement
18
Advertising planning
16
Werbeplanung
16
Media usage
15
Mediennutzung
15
Viral marketing
15
Virales Marketing
15
Communication
13
Kommunikation
13
Measurement
13
Messung
13
Großbritannien
12
United Kingdom
12
Australia
10
more ...
less ...
Online availability
All
Undetermined
168
Type of publication
All
Article
407
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
411
Aufsatz in Zeitschrift
411
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Aufsatzsammlung
1
more ...
less ...
Language
All
English
412
Author
All
Kennedy, Rachel
10
Romaniuk, Jenni
10
Bellman, Steven
8
Ford, John B.
8
Fulgoni, Gian M.
8
Varan, Duane
8
Dahlén, Micael
6
Lipsman, Andrew
6
Sharp, Byron
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Keller, Ed
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Stipp, Horst
4
Carlson, Les
3
Chang, Chun-Tuan
3
Droulers, Olivier
3
Fay, Brad
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Merchant, Altaf
3
Milfeld, Tyler
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Sands, Sean
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Stafford, Marla Royne
3
Taylor, Jennifer
3
Zigmond, Dan
3
Agnihotri, Arpita
2
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
2,149
Journal of retailing and consumer services
1,958
The Indian economic journal
1,272
The Indian journal of economics
1,174
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
938
NBER working paper series
917
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
865
The Asian economic review : journal of the Indian Institute of Economics
799
Working paper / National Bureau of Economic Research, Inc.
775
International journal of consumer studies
774
International journal of hospitality management
766
Economic developments in India : quarterly update : analysis, reports, policy documents
740
Psychology & marketing
726
NBER Working Paper
690
Indian journal of agricultural economics
680
Working paper
653
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
594
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
522
MPRA Paper
512
Economic affairs : quarterly journal of economics
501
Discussion paper series / IZA
494
Global business review
490
Asia Pacific journal of marketing and logistics
417
Policy research working paper : WPS
410
IZA Discussion Papers
409
International journal of Indian culture and business management
407
The journal of product & brand management
400
European journal of marketing : EJM
390
Journal of business ethics : JOBE
390
Margin : quarterly journal of the National Council of Applied Economic Research
390
European Journal of Marketing
386
Praj̄nȧn : journal of social and management sciences
382
Technological forecasting & social change : an international journal
380
Management science : journal of the Institute for Operations Research and the Management Sciences
373
more ...
less ...
Source
All
ECONIS (ZBW)
412
Showing
1
-
10
of
412
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
7
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
8
Empirical evidence of TV advertising effectiveness
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 220-226
Persistent link: https://www.econbiz.de/10003860578
Saved in:
9
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
10
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->