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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
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The Emergence of IMC: A Theoretical Perspective
Kitchen, Philip J.; Brignell, Joanne; Li, Tao; Jones, … - In: Journal of advertising research 44 (2004) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10006504448
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A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...
Schultz, Don E.; Kitchen, Philip J. - In: Journal of advertising research 40 (2000) 5, pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
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SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...
Kitchen, Philip J.; Schultz, Don E. - In: Journal of advertising research 39 (1999) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10006519581
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Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don; Kitchen, Philip J. - In: Journal of advertising research 37 (1997) 5, pp. 7-18
Persistent link: https://www.econbiz.de/10006525015