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Brand management
65
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37
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36
Advertising effects
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Journal of advertising research
Journal of business research : JBR
1,099
The journal of brand management : an international journal
670
International business review : the official journal of the European International Business Academy
656
SpringerLink / Bücher
593
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
554
Journal of world business : JWB
495
Management international review : mir ; journal of international business
446
The journal of product & brand management
419
Journal of retailing and consumer services
392
NBER working paper series
366
Journal of international management
323
Working paper / National Bureau of Economic Research, Inc.
299
NBER Working Paper
292
The international journal of human resource management
275
CESifo working papers
253
Working paper
241
Europäische Hochschulschriften / 5
233
Journal of business ethics : JOBE
219
European journal of international management : EJIM
206
Psychology & marketing
204
European journal of marketing : EJM
192
Industrial marketing management : the international journal for industrial and high-tech firms
187
Discussion paper / Centre for Economic Policy Research
184
Thunderbird international business review
178
Multinational business review
173
Springer eBook Collection
165
Transnational corporations : investment and development
165
International marketing review
162
International journal of hospitality management
146
Asia Pacific journal of marketing and logistics
145
Journal of marketing communications
137
Journal of marketing research : JMR
136
Tourism management : research, policies, practice
136
Journal of marketing management : MM
135
Journal of strategic marketing
133
Journal of marketing
131
Research
131
Marketing intelligence & planning
129
Harvard business review : HBR
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ECONIS (ZBW)
133
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1
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
2
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
3
Brand
worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
4
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
5
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
6
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
7
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
8
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
9
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
10
Creating new
brand
names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
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