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The power of persuasion : a gu...
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Psychology of advertising
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Journal of advertising research
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
82
Journal of business research : JBR
76
Psychology & marketing
61
Journal of personal selling & sales management : JPSSM
57
Journal of advertising : official publication of the American Academy of Advertising
48
The journal of business & industrial marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing
36
Journal of the Academy of Marketing Science
36
Springer eBook Collection
28
Journal of Business & Industrial Marketing
27
Europäische Hochschulschriften / 5
26
Journal of marketing education : JME
25
Discussion paper / Centre for Economic Policy Research
24
International journal of advertising : the quarterly review of marketing communications
24
Journal of marketing research : JMR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
The journal of socio-economics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of retailing and consumer services
20
NBER working paper series
20
The Cambridge handbook of psychology and economic behaviour
20
The journal of real estate finance and economics
20
European journal of marketing : EJM
18
International journal of advertising : the review of marketing communications
18
Journal of business-to-business marketing
18
Working paper / National Bureau of Economic Research, Inc.
18
Marketing : ZFP ; journal of research and management
17
Springer eBook Collection / Business and Economics
17
Journal of retailing
16
Research
16
European journal of marketing
15
European journal of operational research : EJOR
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of business ethics : JOBE
15
NBER Working Paper
15
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ECONIS (ZBW)
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
3
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
4
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
5
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
6
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
7
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
8
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
9
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
10
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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