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Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 2, pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E. - In: Journal of advertising research 54 (2014) 4, pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
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When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole; Gelzinis, Adam; Beal, Virginia; … - In: Journal of advertising research 61 (2021) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
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An investigation of androgyny and sexual orientation in advertising : how androgynous imagery and sexual orientation impact advertisement and brand attitudes
Cowart, Kelly; Wagner, Phillip - In: Journal of advertising research 61 (2021) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10012656807
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The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128
Persistent link: https://www.econbiz.de/10012642978