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Internet marketing
114
Online-Marketing
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Advertising effects
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Werbewirkung
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Social Web
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Social web
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Consumer behaviour
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Fulgoni, Gian M.
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Lipsman, Andrew
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Bellman, Steven
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Brettel, Malte
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Campbell, Colin L.
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Journal of advertising research
Tourism management : research, policies, practice
1,330
Tourism economics : the business and finance of tourism and recreation
890
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
826
Journal of business research : JBR
676
Tourism management perspectives : TMP
603
Journal of travel and tourism marketing
583
Tourism analysis : an interdisciplinary tourism & hospitality journal
450
Journal of retailing and consumer services
340
SpringerLink / Bücher
340
Tourism planning & development
314
Technological forecasting & social change : an international journal
284
Annals of tourism research : ATR ; a social sciences journal
248
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
International journal of internet marketing and advertising : IJIMA
237
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
216
International journal of hospitality management
214
Springer eBook Collection
210
International journal of contemporary hospitality management
209
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of hospitality marketing & management
169
Journal of vacation marketing : an international journal
169
Journal of destination marketing & management
157
Management science : journal of the Institute for Operations Research and the Management Sciences
143
Journal of management information systems : JMIS
142
Journal of marketing communications
142
Tourism review
141
International journal of advertising : the review of marketing communications
139
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Tourism and hospitality research : the surrey quarterly review
134
Journal of hospitality and tourism insights
129
Cogent business & management
127
Psychology & marketing
126
European research studies
125
Tourism review : the official journal of the AIEST
118
Electronic commerce research
117
MPRA Paper
116
Journal of internet commerce
115
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ECONIS (ZBW)
146
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1
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146
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1
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
2
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
3
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
4
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
5
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
6
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
7
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
10
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
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