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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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How do the services of low cost carriers affect passengers' behavioral intentions to revisit a destination?
Hsu, Chia-Jui; Yen, Jin-Ru; Chang, Yu-Chun; Woon, Hui Kee - In: Journal of air transport management 52 (2016), pp. 111-116
Persistent link: https://www.econbiz.de/10011602648
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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
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Are low-cost carrier passengers less likely to complain about service quality?
Wittman, Michael D. - In: Journal of air transport management 35 (2014), pp. 64-71
Persistent link: https://www.econbiz.de/10010246670
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Koech, Alex Kipkorir; Buyle, Sven; Macário, Rosário - In: Journal of air transport management 107 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014322921
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444