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How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique; Hernández Ortega, Blanca; … - In: Journal of air transport management 16 (2010) 6, pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
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Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
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Key drivers of consumer purchase of airline tickets : a cross-cultural analysis
Ruiz Mafe, Carla; Sanz Blas, Silvia; Hernández Ortega, … - In: Journal of air transport management 27 (2013), pp. 11-14
Persistent link: https://www.econbiz.de/10009721924