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Consumer preferences for payment methods : role of discounts and surcharges
Stavins, Joanna - In: Journal of banking & finance 94 (2018), pp. 35-53
Persistent link: https://www.econbiz.de/10011966475
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Why are (some) consumers (finally) writing fewer checks? : the role of payment characteristics
Schuh, Scott; Stavins, Joanna - In: Journal of banking & finance 34 (2010) 8, pp. 1745-1758
Persistent link: https://www.econbiz.de/10008664178
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505