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Das Image der Wirtschaftsprüfer : eine empirische Untersuchung
Marten, Kai-Uwe; Schmöller, Petra - In: Journal of business economics : JBE 69 (1999) 2, pp. 171-193
Persistent link: https://www.econbiz.de/10001255594
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Arbeitgebermarkenaufbau durch informelle Hochschul-Personalmarketingmaßnahmen : eine empirische Analyse im deutschen Mittelstand
Baum, Matthias; Kabst, Rüdiger - In: Journal of business economics : JBE 81 (2011) 3, pp. 327-349
Persistent link: https://www.econbiz.de/10008909393
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Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
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Consumer reactions to product recalls : the effects of intentionality, reputation, and public apology on purchase intentions
Yakut, Enis; Bayraktaroglu, Ayse Gul - In: Journal of business economics : JBE 91 (2021) 4, pp. 527-564
Persistent link: https://www.econbiz.de/10012546237
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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Negative spillover effects in brand cooperation
Herm, Steffen - In: Journal of business economics : JBE 84 (2014) 8, pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
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How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: Journal of business economics : JBE 87 (2017) 3, pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver; Johnen, Marius; Völckner, Franziska; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 899-925
Persistent link: https://www.econbiz.de/10011758051