Yang, Jing; Basile, Kelly - In: Journal of business ethics : JBE 178 (2022) 2, pp. 501-517
the visibility and credibility of CSR communication and provides new ways of reaching and involving stakeholders in CSR … of effectiveness for CSR communication; CSR communication productivity (CCP). The findings indicate that CCP has a … moderate the impact of External Stakeholder Involvement on CCP. These findings offer contributions to CSR communication and …