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Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang; Lai, Wenhsiang - In: Journal of business research : JBR 68 (2015) 11, pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang; Botella-Carrubi, Dolores; Yu, … - In: Journal of business research : JBR 129 (2021), pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
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Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Experiential interaction design model
Huarng, Kun-Huang; Bresciani, Stefano; Ferraris, Alberto - In: Journal of business research : JBR 118 (2020), pp. 486-490
Persistent link: https://www.econbiz.de/10012288635
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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Spirit of strategy (S.O.S) : the new S.O.S for competitive business
Huarng, Kun-Huang; Mas-Tur, Alicia - In: Journal of business research : JBR 68 (2015) 7, pp. 1383-1387
Persistent link: https://www.econbiz.de/10011297958
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The state of the art of strategic leadership
Singh, Anjali; Lim, Weng Marc; Jha, Sumi; Kumar, Satish; … - In: Journal of business research : JBR 158 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014281041