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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders - In: Journal of retailing and consumer services 28 (2016), pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
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The effect of frontline employees' personal self-disclosure on consumers' encounter experience
Andersson, Pernille K.; Gustafsson, Anders; Kristensson, Per - In: Journal of retailing and consumer services 30 (2016), pp. 40-49
Persistent link: https://www.econbiz.de/10011473141
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture; Trischler, Jessica Westman; Otterbring, Tobias - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389867