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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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Exploring the gap between consumers' green rhetoric and purchasing behaviour
Johnstone, Micael-Lee; Tan, Lay Peng - In: Journal of business ethics : JOBE 132 (2015) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10011414262
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The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011372654
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Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin; Darveau, Jessica - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera; Vale, Rita Coelho do; … - In: Journal of business ethics : JOBE 156 (2019) 3, pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425