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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.; Aali, Abdulrahman Yousef al- - In: Journal of business ethics : JOBE 129 (2015) 4, pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate
Fine, Cordelia; Rush, Emma - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 769-784
Persistent link: https://www.econbiz.de/10011867282
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
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It's all on sale : marketing ethics and the perpetually fooled
Wible, Andy - In: Journal of business ethics : JOBE 99 (2011), pp. 17-21
Persistent link: https://www.econbiz.de/10009532993
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The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet; Singhapakdi, Anusorn; Lee, Dong Jin; … - In: Journal of business ethics : JOBE 106 (2012) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10009546821
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Who shall lead us? : how cultural values and ethical ideologies guide young marketers’ evaluations of the transformational manager-leader
Smith, Brent - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 633-645
Persistent link: https://www.econbiz.de/10009243205