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The liberating power of commercial marketing
Anker, Thomas Boysen; Kappel, Klemens; Sandøe, Peter - In: Journal of business ethics : JOBE 93 (2010) 4, pp. 519-530
Persistent link: https://www.econbiz.de/10003971139
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Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
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Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling; Yeh, Jin-tsann - In: Journal of business ethics : JOBE 90 (2009) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
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The advertising effects of corporate social responsibility on corporate reputation and brand equity : evidence from the life insurance industry in Taiwan
Hsu, Ker-tah - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10009624977
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
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Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young; Berger, Bruce K.; DeCoster, Jamie - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871