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Poverty, race relations, and the practices of international business : a study of Fiji
Daye, Russell - In: Journal of business ethics : JOBE 89 (2009), pp. 115-127
Persistent link: https://www.econbiz.de/10003958772
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Managing institutional complexity : a longitudinal study of legitimacy strategies at a sportswear brand company
Baumann-Pauly, Dorothée; Scherer, Andreas Georg; … - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10011538357
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Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
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A rose by any other name : are family firms named after their founding families rewarded more for their new product introductions?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10010424765
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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The level of sustainability assurance : the effects of brand reputation and industry specialisation of assurance providers
Martínez-Ferrero, Jennifer; García-Sánchez, Isabel-María - In: Journal of business ethics : JOBE 150 (2018) 4, pp. 971-990
Persistent link: https://www.econbiz.de/10011877994