Narrow search
Showing 1 - 10 of 290
Cover Image
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Cover Image
Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
Cover Image
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Cover Image
The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
Cover Image
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Cover Image
The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2009), pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
Cover Image
CSR as corporate political activity : observations on IKEA's CSR identity-image dynamics
Morsing, Mette; Roepstorff, Anne - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 395-409
Persistent link: https://www.econbiz.de/10010519148
Cover Image
The deliberative test, a new procedural method for ethical decision making in integrative social contracts theory
Ast, Federico - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 207-221
Persistent link: https://www.econbiz.de/10011998527
Cover Image
Marketing ethics and the techniques of neutralization
Vitell, Scott J. - In: Journal of business ethics : JOBE 6 (1987) 6, pp. 433-438
Persistent link: https://www.econbiz.de/10001037595
Cover Image
Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576