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The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2009), pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
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Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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A framework for ethical conformity in marketing
Martin, Kelly D.; Johnson, Jean L. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
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Anomie and the marketing function : the role of control mechanisms
Saini, Amit; Krush, Mike; Johnson, Jean L. - In: Journal of business ethics : JOBE 83 (2008) 4, pp. 845-862
Persistent link: https://www.econbiz.de/10003789077
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An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702