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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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Assessment of leading apparel specialty retailers' CSR practices as communicated on corporate websites : problems and opportunities
Mann, Manveer; Byun, Sang-eun; Kim, Hyejeong; Hoggle, Kelli - In: Journal of business ethics : JOBE 122 (2014) 4, pp. 599-622
Persistent link: https://www.econbiz.de/10010401212
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An attempt to determine the CSR potential of the international clothing business
Laudal, Thomas - In: Journal of business ethics : JOBE 96 (2010) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10008660585
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
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Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.; Muralidharan, Etayankara; Bapuji, Hari - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Consumer responses to corporate social responsibility (CSR) in China
Tian, Zhilong; Wang, Rui; Yang, Wen - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 197-212
Persistent link: https://www.econbiz.de/10009243453