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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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The developmental process of unethical consumer behavior : an investigation grounded in China
Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 411-432
Persistent link: https://www.econbiz.de/10010519145
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"Monkey see, monkey do?" : the effect of construal level on consumers’ reactions to others’ unethical behavior
He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 455-472
Persistent link: https://www.econbiz.de/10012017543
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
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Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10009135850