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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 81 (2017), pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
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When luxury brand rejection causes brand dilution
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 129 (2021), pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
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The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
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When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 155 (2023) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367