//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE SElKATSUSHA AND THE FIGHT...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand image
Consumer behaviour
2,619
Konsumentenverhalten
2,619
Brand management
425
Markenführung
425
Markenimage
383
Relationship marketing
356
Brand
239
Markenartikel
234
Social Web
213
Social web
213
Internet marketing
209
Online-Marketing
209
Online retailing
184
Online-Handel
184
Emotion
180
Advertising effects
176
Werbewirkung
176
Theorie
163
Theory
163
Customer satisfaction
144
Kundenzufriedenheit
144
Luxury goods
141
Luxusgüter
141
Experiment
136
Viral marketing
133
Virales Marketing
133
Einzelhandel
128
Retail trade
128
Advertising
123
Personality psychology
120
Persönlichkeitspsychologie
120
Dienstleistungsqualität
118
Service quality
118
Werbung
118
Perception
100
Wahrnehmung
99
Market research
95
Marktforschung
95
more ...
less ...
Online availability
All
Undetermined
518
Type of publication
All
Article
653
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
653
Aufsatz in Zeitschrift
653
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
654
Author
All
Diamantopoulos, Adamantios
12
Veloutsou, Cleopatra
7
Balaji, M. S.
6
Ko, Eunju
6
Roy, Sanjit
6
Valette-Florence, Pierre
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Donthu, Naveen
5
Filieri, Raffaele
5
Gupta, Suraksha
5
Kumar, V.
5
McLean, Graeme J.
5
Michel, Géraldine
5
Chebat, Jean-Charles
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Melewar, T. C.
4
Merchant, Altaf
4
Phau, Ian
4
Aksoy, Lerzan
3
Andreini, Daniela
3
Augusto, Mário Gomes
3
Babin, Barry J.
3
Badrinarayanan, Vishag
3
Baker, Thomas L.
3
Bang, Nguyen
3
Bartikowski, Boris
3
Berger, Jonah
3
Black, Iain
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foroudi, Pantea
3
Guzman, Francisco
3
Halkias, Georgios
3
Harrigan, Paul
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing research : JMR
NBER Working Paper
Journal of retailing and consumer services
618
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of strategic marketing
90
Journal of travel and tourism marketing
90
Journal of marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
65
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
more ...
less ...
Source
All
ECONIS (ZBW)
654
Showing
1
-
10
of
654
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
2
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
6
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
7
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
8
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
9
Why male and female shoppers do not see mall loyalty through the same lens? : the mediating role of self-congruity
Haj-Salem, Narjes
;
Chebat, Jean-Charles
;
Michon, Richard
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1219-1227
Persistent link: https://www.econbiz.de/10011440315
Saved in:
10
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->