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Journal of business research : JBR
Journal of retailing and consumer services
SpringerLink / Bücher
226
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Qualitative market research : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Legends in marketing
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Always learning
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Conjoint measurement : methods and applications
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
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Edition Wissenschaft Apprimus
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Foundations and trends in marketing : FTMKT
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Management for Professionals
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ECONIS (ZBW)
112
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1
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
2
Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S.
(
contributor
)
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
Saved in:
3
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
4
Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
Saved in:
5
Dual consciousness and altered states : implications for consumer research
Hirschman, Elizabeth Caldwell
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10001021719
Saved in:
6
Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
Saved in:
7
Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R.
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10001021740
Saved in:
8
Special section on research in marketing in a centrally planned economy: Poland
In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 281-327
Persistent link: https://www.econbiz.de/10001021853
Saved in:
9
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
10
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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