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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Stakeholder co-creation during the innovation process : identifying capabilities for knowledge creation among multiple stakeholders
Kazadi, Kande; Lievens, Annouk; Mahr, Domnik - In: Journal of business research : JBR 69 (2016) 2, pp. 525-540
Persistent link: https://www.econbiz.de/10011435964
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi; Wang, Xinchun; Chang, Yu - In: Journal of business research : JBR 137 (2021), pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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Customer participation, and green product innovation in SMEs : the mediating role of opportunity recognition and exploitation
Chen, Jiawen; Liu, Linlin - In: Journal of business research : JBR 119 (2020), pp. 151-162
Persistent link: https://www.econbiz.de/10012416954
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When cocreation turns into codestruction
Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, … - In: Journal of business research : JBR 128 (2021), pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
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The value of online user generated content in product development
Ho-Dac, Nga N. - In: Journal of business research : JBR 112 (2020), pp. 136-146
Persistent link: https://www.econbiz.de/10012230570