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Chief Marketing Officers at Work
Steimle, Josh - 2016
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...
Persistent link: https://www.econbiz.de/10012398123
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How materialism affects environmental beliefs, concern, and environmentally responsible behavior
Kilbourne, William; Pickett, Gregory - In: Journal of business research : JBR 61 (2008) 9, pp. 885-893
Persistent link: https://www.econbiz.de/10003730776
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A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
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Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
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From hierarchy to hybrid : the evolving nature of inter-firm governance in China's automobile groups
Wang, Yue; Tanaka, Akira - In: Journal of business research : JBR 64 (2011) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10008806334
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One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
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Powerful stakeholders' views of entertainment in Macao's future
Loi, Kim Ieng; Pearce, Philip - In: Journal of business research : JBR 65 (2012) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009549738
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"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050