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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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Information standards in retailing? : a review and future outlook
Hänninen, Mikko; Luoma, Jukka; Mitronen, Lasse - In: The international review of retail, distribution and … 31 (2021) 2, pp. 131-149
Persistent link: https://www.econbiz.de/10012485072
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Online retail experience and customer satisfaction : the mediating role of last mile delivery
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: The international review of retail, distribution and … 29 (2019) 3, pp. 306-320
Persistent link: https://www.econbiz.de/10012209282
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Uncovering consumers' returning behaviour : a study of fashion e-commerce
Saarijärvi, Hannu; Sutinen, Ulla-Maija; Harris, Lloyd C. - In: The international review of retail, distribution and … 27 (2017) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
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Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The international review of retail, distribution and … 24 (2014) 4, pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
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Exploring different responses to mimetic pressures : an institutional theory perspective on e-commerce adoption of an internationalizing retail SME
Özbek, Nurgül; Melén Hånell, Sara; Tolstoy, Daniel; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10014558986
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E-commerce packaging as an embedded resource in three network settings
Grönberg, Sandra Brüel; Hulthén, Kajsa - In: The international review of retail, distribution and … 32 (2022) 4, pp. 450-467
Persistent link: https://www.econbiz.de/10013411675
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Does the online channel pay? : a comparison of online versus offline information search on physical store spend
Sands, Sean; Ferraro, Carla; Luxton, Sandra - In: The international review of retail, distribution and … 20 (2010) 4, pp. 397-410
Persistent link: https://www.econbiz.de/10008656686