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Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514