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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of business research : JBR 145 (2022), pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
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Self-congruence, brand attachment and compulsive buying
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of business research : JBR 99 (2019), pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686