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Life after death? : analyzing post-defection consumer brand equity
Bogomolova, Svetlana - In: Journal of business research : JBR 63 (2010) 11, pp. 1135-1141
Persistent link: https://www.econbiz.de/10008696688
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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of business research : JBR 65 (2012) 5, pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Destination loyalty modeling of the global tourism
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 6, pp. 2213-2219
Persistent link: https://www.econbiz.de/10011472178
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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How does brand misconduct affect the brand-customer relationship?
Hsiao, Chih-Hui; Shen, George C.; Chao, Pei-Ju - In: Journal of business research : JBR 68 (2015) 4, pp. 862-866
Persistent link: https://www.econbiz.de/10010504959
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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal; Malshe, Ashwin Vinod; Heath, Timothy B. - In: Journal of business research : JBR 63 (2010) 12, pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
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Customer satisfaction and brand equity
Torres, Anna; Tribó, Josep A. - In: Journal of business research : JBR 64 (2011) 10, pp. 1089-1096
Persistent link: https://www.econbiz.de/10009270580